"I find Deborah to be a very competent coach. She holds a high standard ethically
and I know I can always trust her with any kind of information."

Eva Frenning, Former Finance Director IMP Group

Cross-Cultural Communication

Working in a multi-cultural environment is not a new phenomenon - organisations have been becoming increasingly global for many years. However when you add in the complexity of today's organisations and the rapid rate of change it makes the level of competence in communication processes key to success. It is also well known that when an individual is about to embark on work with a culture very different from their own they adopt a state of cultural alertness that enables them to be more conscious of the issues and avoid mistakes. Problems arise when an individual is working with a culture they consider to be very similar to their own - in this case the cultural differences hide below the surface and lead to more problems than is at first predicted.

Cross-cultural communication is not just about geographical cultures either: mergers and acquisitions create situations where two companies from the same geographical location need to work effectively together. If both have a distinct company culture this can lead to just as many issues as if they were from opposite sides of the world.

Not only do GDN Associates come from a variety of different cultural backgrounds, they have also experienced working with global organisations all over the world, enabling them to bring a high level of cultural sensitivity to every intervention.
Current news

Our focus for 2017 so far has been on helping organisations manage transitions: re-defining leadership and corporate cultures to meet the needs of businesses in the new political and economic climate; developing new approaches to the products and services businesses provide to their customers; embracing change while maintaining balance.
To support this we have been working with the agile framework 'Scrum' and now have certified Scrum Masters in our network.
In addition, the Juggling for Life team of coaches is expanding with a new group of trainees active since May of this year.
Juggling for Life

Juggling for Life
techniques help
you organise
and prioritise
your life,
relieving stress
and allowing you to
regain control over your
time and how you spend it.

For more information
and to order your own
copy of Juggling For Life
go to

The Juggling for Life methodology is the basis of
a certification programme for those wishing to develop
their coaching skills. For
more information go to the certification site
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